What is SEM or Search Engine Marketing?

El SEM positioning (Search Engine Marketing) is the type of paid positioning that is commonly used in the online universe to reach the first position in the main search engines. The main objective pursued through this type of action is to attract new customers and generate quality traffic to a specific website.

During the last few years, positioning strategies have achieved great popularity. With digitization becoming one of the great objectives pursued by a large number of companies, it is important that we bear in mind that choosing a agency specialized in SEM It is essential to position our company above our competition.

SEM positioning, everything you need to know

In Spain, as you know, the dominating search engine in the market is Google. The SEM campaigns are carried out, mostly with Google Ads. However, the reality is that there are other different formulas that can offer us a great return. It will be the responsibility of the SEM experts who can offer you all the advice to be able to make the most of the options that your company has.

Through tools Like the one mentioned above, it will be possible to create campaigns that will allow you to execute the appropriate actions and guarantee the best possible result. To do this, it will be necessary to buy a series of keywords that will allow us to position our Keyword according to a specific search intention.

These keywords are of utmost importance. Being necessary to carry out a previous study to be able to attract the maximum number of users possible. The role of a specialized agency is fundamental to getting our strategy right.

The main features

  • A payment strategy: One of the main elements that should be highlighted is that, as we have already mentioned, it is a payment strategy. However, it is convenient to know that it is a type of advertisement known as Pay per Click (PPC). That is, only those clicks that are obtained are paid. So the return it offers is much higher than what we could find through other types of strategies. However, it is important to know that it is necessary to complement it to guarantee the best results.
  • The perfect complement for SEO: As we have already mentioned previously, in order to maximize your results it is necessary that we complement the different SEM actions with our SEO strategy. Combining SEO and SEM we will achieve a digital strategy that will cover all the needs we have, both in the short, medium and long term. For this reason, we should not place either of the two positioning strategies above the other. Rather, the set of actions will be the element that can guarantee us the best results.
  • A set of quick and short-term tactics: Faced with SEO, one of the elements that attracts the attention of SEM is its ability to offer an immediate and short-term return. The set of tactics that we integrate allow us to squeeze a series of results in a very short space of time. SEM tools are very valid in a large number of sectors. As a consequence of the increasing role that competition has at a time like the present, it is essential to count on them to improve our positioning and our brand image.

The SEM has become a essential tool in a context like the current one. Trust in a professional agency that is in charge of planning all the actions, fundamental in our day to day.

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